This is a chain of bank that I noticed whilst in Barcelona. The whole professional and corporate feel of it really impressed me; there were a lot of different reasons I noticed it to such detail: The colour scheme; I often feel orange can be a bit of a wild card when it comes to branding, I personally love the colour orange in design work and I think that if done well it can be gorgeous (Penguin, Orange etc.), but if the wrong tone is used it can be hideous. This is perfect. The Typeface; the angled edges really add a certain definition to it, and again it adds to the overall feel of the firm. The mixture of light and regular weighted Typeface, it just works. A nice brand, and certainly more attractive than any banks we have in Britain!
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