I've mentioned that as part of my final major project I'm creating Typefaces. Well this here is one created with the intention of it being Swiss through and throughout. But not by traditional standards, when we think of Swiss Style Typefaces, we think of the classics like Helvetica, Avenir, Frutiger and so on; but this here is embodying a different sense of Swiss. I decided to pair each character with a matching photograph that represented Switzerland in it's own way, a lot of them being mountainous Alpine scenery. That's what actually gave me the idea in the first place. The first two characters I created were A & M, if you look again you'll notice the M is just a doubled-up version; both of these characters already have a mountainous quality to them, so I had the idea to add a photograph over the top to emphasise the shape of the character.
Overall I think it's worked it okay, I like the whole concept and idea, it gives it a whole ironic and literal context. To be honest though, it was difficult to find pictures suitable for some of the less obvious ones. For example, a lot are simply places in Switzerland e.g. Zurich, Geneva etc. The Typeface I used for "The Real Swiss Typeface" is Avenir, not just because I like it, but because it's neutral enough to add the exact juxtaposition I was looking for; literal vs actual Swiss Style Typeface.
